Homegrown brand Castlery to unveil new flagship store at Liat Towers
What had actually started as a four-man team in Ubi in 2013 has actually expanded as an electronic brand name and also a disruptor in the traditional furniture company sector. Castlery’s collection of furnishings presently sits in 300,000 houses around the world.
“Being the very first local furniture pieces brand to establish in Liat Towers is a substantial and also purposeful turning point for us. It is a physical manifestation of our growth aspirations and also mirrors our undeviating commitment to keeping true to our sources, “states Castlery co-founder Declan Ee.
“Castlery has actually cultivated a clear plan to accomplish this desire while maintaining a solid Singapore base,” claims Jeffrey Siow, handling director as well as CEO of EnterpriseSG. Presently, international orders make up over 80% of Castlery’s total income.
Given that signing up with the Venture Singapore’s (EnterpriseSG) scale-up program in November 2019, Castlery has actually observed a six-fold surge in revenue, releasing outlets in approximately 50 metropolitan areas in the United States and also increasing ventures in Australia.
“The administration will certainly recognize as well as partner extra firms like Castlery to develop the next generation of Singapore Global Enterprises as the upcoming engine of development for our overall economy,” adds Siow. As part of its worldwide progress method, the label also considers to employ 100 even more team members over the next year to fill up supply chain, marketing and visual retailing roles.
Homegrown furniture pieces manufacturer Castlery intends to introduce a new front runner store at Liat Towers in the third quarter. Completing 24,000 sq ft around 2 floors, it will be the business’s largest showroom to date as well as will certainly feature an enhanced shop experience that suits Castlery’s online-to-offline purchasing experience. Situated in the heart of Orchard Road, Liat Towers is additionally home to worldwide brand names like Hermes, a French deluxe style residence as well as Swiss deluxe watch designer Audemars Piguet.
